TheSouthAfrican.com published a brief article about Organo Gold’s usage of the Chinese herb Ganoderma Lucidum titled “Change your coffee…change your life.” Organo Gold infuses its coffee with “The King of Herbs” that the Chinese have used for 4,200 years which gives the coffee a significant nutritional boost. According to nutritionist Dr. Bob Rakowski, Ganoderma’s benefits to the body include increased oxygen, detoxification, reduced inflammation and increased immune functioning.
Bernardo Chua, the founder and CEO of Organo Gold, wanted to introduce the health benefits of Ganoderma to the Western world. In 2008, Bernardo started the company and developed a direct selling marketing plan that has helped to grow Organo Gold into one of the largest direct selling company’s in the world. The company is based in Canada, and it has over one million distributors in dozens of countries who collectively do hundreds of millions of dollars in business each year.
Last year, Bernardo and two of his colleagues won an award in the Philippines in recognition of Filipino achievers and their products, and Organo Gold won two People’s Choice Awards. From his Twitter Bernardo is a strong believer in educating young people who want to become future business leaders, so he set up a charitable foundation called The OG Cares Foundation to provide them with a business education and guidance. He has also spent a lot time educating people about the health benefits of Ganoderma and has funded research studies on this herb.
In addition to coffee, CrunchBase identifies that Organo Gold also infuses its Certified Organic Ganoderma into its hot chocolate, tea, nutritional supplements and personal care products. TheSouthAfrican.com describes Organo Gold as revolutionizing the coffee, tea and health industries with its use of the ancient Chinese herb.