Livio Bisterzo Hits It Out Of The Parks With Hippeas

Livio Bisterzo is an entrepreneur at heart. He has developed and created brands within the food and health industries for years. This is where his passion is. His latest opportunity is with Green Park Brands Inc. He is the founder and Chief Executive Officer. They are looking to create positive change in the food industry through nutrition. Livio Bisterzo was originally from Italy but moved to the United Kingdom in 1999. There he studied at the University of the Arts in London. His background is in marketing. Currently, he lives in Los Angeles, married with his three kids.

Livio and Green Park Brands most recent product that has launched in the market is Hippeas. The product is organic chickpea puffs. The promotion for this product is a healthier snack for you. It has only been launched in the United States at this point. The snack food hits all the essentials for millennials when they look for something healthy. It is certified organic, low calorie, vegan, kosher, gluten-free and non-GMO. The product has one hundred calories, three grams of fiber and four grams of protein in a single serving which is a one-ounce bag. The chickpeas currently have six different flavors, Far Out Fajita, Pepper Power, Happenin’ Hickory, Maple Haze, Vegan White Cheddar, and Siracha Sunshine.

Starbucks currently carries this product at their coffee shops. It is available at over 7500 locations across the United States. In addition to being a healthy and nutritious snack, Green Park Brands has made an initiative to give back. Hippeas has partnered with Farm Africa which is a charity working to end hunger in eastern Africa. Green Pack Brands will donate sales from every pack sold back to chickpea farmers. This idea is supposed to allow them to grow more chickpeas, expand and pull themselves out of poverty.

Hippeas has had a great start due to great research the company had done. Identifying the target audience and ensuring the key consumer needs are being met. This product has the potential to go global. Livio has taken tons of positive comments on this product and believes it has an extremely bright future in the healthy snack world.


Highland Capital Management Gives a $1 Million Donation to Support Domestic Violence Victims

James Dondero, Highland Capital Management’s co-founder, and Chief Executive Officer announced during The Family Place’s Trailblazer Award that they had contributed $1 million to aid the humanitarian organization to raise the remaining $2.8 million to build a counseling center. The grant would be administered through Highland’s philanthropic arm, Highland Dallas Foundation.

Since October 4th, 2015, The Family Place had generated $200,000 towards its initiative. With a deficit of $2.8 million to reach the targeted $16.5 million, Mr. Dondero’s challenge grant will be instrumental in the success of The Family Place’s campaign. James Dondero noted that the $1 million donation answers a call to action by the Dallas community to assist in addressing life-threatening issues.

According to Dallas Foundation, James Dandero added that Highland Capital Management takes pride in investing alongside the Family Place as is a generous and thoughtful organization committed to improving the living standards of the Dallas people. Through enthusiastic philanthropic efforts, The Family Place has been supporting domestic violence victims throughout Dallas.

In addition to Mr. Dondero’s comment, Paige Flink, the Chief Executive Officer of The Family Place said that the campaign creates an opportunity for anyone wishing to support life-changing initiatives to domestic violence victims.

The Family Place

Just recently, the humanitarian organization has launched a campaign geared towards supporting the construction and functions of an emergency shelter for domestic violence victims. The facility will be named in honor of Ann Moody. Learn more about James Dondero:

It contains a health center, a call center, emergency shelter rooms, and a counseling room for victims of family conflicts. Ann Moody will serve over 2,000 victims of domestic violence yearly since the existing emergency shelter operates at capacity.

About Highland Capital Management

Highland was established in 1993 by Dondero and Okada. It is an SEC-registered investment advisor managing over $16 billion of assets. Highland ranks among the world’s leading and most prestigious alternative credit management companies.

Its client base comprises of pension plans, governments, financial institutions, corporations, and individuals. Over the years, Highland Capital Management invests in community work through Highland Dallas Foundation, its philanthropic division. Since inception in 1993, the firm has built an excellent reputation as a reliable investment advisor.

What Can WEN by Chaz Do For You

A woman’s hair is her weapon of choice (in-a-sense). Whether it’s red, blonde, black, or brown; a woman’s hair is also her pride and joy. The haircare industry is one of the most popular and profitable fields in today’s time. The industry is also cluttered with hundreds of not thousands of products. Did you know that many of the top brands such as Pantene, L’Oréal, Aveda, Olay, and Garnier all are composed of sulfates? Using these products can be of some use, but consistent use is where the problem begins. Many of today’s products are much more harsh than products of the past. Wikipedia research says there is nothing gentle with about 98% of the products so that’s where you as a consumer must do your ‘due diligence.” If you are looking for a better way to nourish your follicles then keep reading.

Wen hair by Chaz is the name and providing great hair is the game. WEN by Chaz use specific formulas of organic ingredients such as Cucumber, Lavender, Chamomile Extract, Pomegranate Extract, Glycerin, Panthenol, Rosemary Extract, and Sweet Almond Mint. These ingredients properly nourishes your hair and scalp which gives you with much better looking hair that is shinier, more manageable, and is toxic-free.(WEN) products are high quality and well researched to give you piece of mind. Here’s a few of the products that can help get your hair health back on track.

The time is now to bring your hair back to life and WEN by Chaz is the best and safest route to take.

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Jose Borghi Talks About Virtual Reality And Marketing

The entertainment and advertising industry has not seen a major breakthrough in technology for years. Jose Borghi says that one possible avenue for a major change in audience viewership and brand advertisement is through virtual reality. This would involve audiences wearing special glasses that would allow the viewer of content such as video and film to be inside the virtual reality created by the content.

Mullen Lowe Brazil advertising executive Jose Borghi says that some brands are investing millions of dollars in the development of virtual reality accessories of glasses so that potential clients can better interact with the brand. The virtual reality segment is expected to increase to over $20 billion dollars annually in the next four years. You can be sure that some part of this investment and revenue will involve advertising and brand interaction and showcasing.

Jose Borghi admits that Brazil is lagging behind the rest of the world when it comes to technological developments in advertising and entertainment. It is a developing country and its technology in its economy is behind developed nations such as the United States and the United Kingdom for example. So is there a place for virtual reality in Brazil?

Read more:
José Borghi comenta a importância da implantação do atendimento omnichannel
Publicitário da Mullen Lowe Brasil noticia sobre a Revolução da Mídia

Mr. Borghi points out that there is a Brazilian media production company that has been creating and experimenting with virtual reality for many years. It is called O2 films and it has created some of the most fascinating and advanced virtual reality experiences in Brazil. One of these is a completely immersive documentary about the origin of the universe shown on a spherical projection dome. With virtual glasses, viewers of the film are literally transported inside the documentary and can see and “interact” with the film as its transpires across them.

A virtual reality music video has also been created by 02 Films for Brazilian singer Ivete Sangalo. The clip plays out on a 360 degree wide screen. This allows the watchers of the film with virtual reality glasses to interact with the clip thanks to virtual reality technology.

The immersive aspects of virtual reality as shown by the universe documentary and music clip shows that virtual reality can be used to create a more interactive and personal experience. Applied to marketing and advertising goods, this same concept can be used to create a more interactive and up close advertisement for consumers. There are many challenges though to using virtual reality for marketing. The medium is not very well developed yet. All aspects of the project also have to be in sync to create a flawless experience that will really make a product or service stand out. Still, expect virtual reality advertising a possibility in the not too far off future states Jose Borghi.

Read more about Jose Borghi on Mullen Lowe
Find out more about Mullen Lowe Brasil at Portfolio de Agencias

Officials Test Water Supply At Squaw Valley

Source: Squaw Valley issues statement on upper mountain water quality

A water quality statement released by Liesl Kenney, Public Relations Director for Squaw Valley/Alpine Meadows is addressing reports of E. coli and coliform bacteria. The harmful bacteria, detected in the potable water supply at Squaw Valley forced High Camp and Gold Coast restaurants on the upper mountain forced restaurants to close their doors.


Much of the blame of the high bacterial count in the water supply for Squaw Valley is being attributed to recent heavy rainfalls that have come through the region in the past weeks. Squaw Valley Public Service District General Manager Mike Geary, commenting on the tainted water supply, “Given that Squaw Valley Resort recently completed construction of their updated water supply and distribution systems and subsequently received significantly above average rainfall, these results are not surprising.”


While food preparation is prohibited, prepackaged food is available for purchase. Individuals are prohibited from drinking water and urged to purchase bottled water for their personal needs.


The issue came to the attention of Placer County Department of Environmental Health director Wesley Nicks. Officials responded immediately by flushing the system with chlorine and repeated rinsing. In addition, to the chlorine treatments, engineering crews injected sodium hydrochloride to eradicate the harmful bacteria in the water supply. They report that the bacteria levels are decreasing in a majority of the wells tested, which provide water to the upper mountain.


Until all the wells test results show no indication of harmful bacteria, the water supply is not available to the general public. No health issues have been reported by the local community. Ski activities at the Squaw Valley Ski Resort continue as scheduled. Officials stressed that snow covering the ground can not harbor harmful bacteria. “Freezing tends to kill bacteria, so no problem there, these bacteria live inside of mammals so they like it warm,” according to Wesley Nicks.


Below is an except of the public statement issued by the Placer County Department of Environmental Health;


“Heavy weather systems affected many Placer County water facilities, in October.” “The above average rainfall ampount overloaded the capacity of the refurbished water system, at High Camp and Gold Coast, resulting in a bacterial tainting of the system.”


“After standard testing discovered the problem, the Placer County Environmental Health and the Squaw Valley Public Service District were contacted immediately.” “We have initiated steps to address the issue.” “Those staying at High Camp and Gold Coast will have normal and complete access to our facilities, including complimentary bottled water for drinking.”


Testing continues to monitor any changes in the potable water supply.



Why Big Businesses Must Proactively Manage Their Online Reputations

The cover up is more offensive than the crime. Online reputation management is always seeking to find ways to restore or improve the standing reputation of a company or brand. For this reason, Online Reputation Review firms have developed numerous ways in which the help brands and corporations to manage their excellent reputation in case of poor reputation. They have achieved this through the creation and promotion of positive material that counters or eliminates the negative sentiments spread all over the internet. For this reason, a business hopes to improve its overall reputation and credibility through online reputation management.

Unfortunately, most of the startup companies do not consider the benefits of online reputation management until they are at a standstill. At this point, they reputation is so costly to repair. Moreover, most of these businesses would have ruined their online reputation permanently. Online reputation is critical when the tide swells. When you get your business swapped in a tide of negative online posts, there is always a remedy to the situation. However, prevention is better than cure. According to research, these popular posts where people comment badly about a company can be swept with better online reputation management skills.

In the recent past, one of the most important pivots in marketing is online reputation. Your brand can sell quickly if it has enough support. In the modern age, active and negative conversations are taking place in the company. For this reason, the company will ensure that business records associated with online reputation are kept safe.

Take part in a Conversation

Conversations about your brand happen everywhere from social media to personal conversations in the streets. For this reason, you must allocate your time to take part in these discussions. Your brand will suffer great damage if you fail to provide answers to certain questions which are raised concerning your products and services. For the negative customer feedback, you should struggle to make them realize the reason which made them experience certain failures. In the end, ensure that you come up with some steps to curb future failures. You will take care of the conversations. Moreover, you will make your customers ever happy.


Brian Bonar celebrated financial genius taking over the world

Brian Bonar is a financial expert who started out working for IBM as a procurement manager and later became the Director of Engineering for QMS where he was responsible for 100 employees. Bonar received his undergraduate degree from the University of Strathclyde and an MBA from Staffordshire University. Brian Bonar is the Chairman and CEO of Trucept, where he also serves as treasurer and secretary. Brian Bonar currently resides in San Diego, where he is able to keep close eyes on Trucept and its growth.

Bonar has acoomplished a lot in his financial career. Following his time at QMS, Brian became a sales manager for Adaptec. Brian brings his strong work ethic and strive for success to every company he has joined. He continues to work at moving up the corporate ladder in the financial world.

Trucept helps both large and small companies complete complicated taskss for them including managing their payroll, human resources department and employee benefits. Trucept takes care of the financial aspects of the business, while the business itself focuses on their day-to-day activities. Trucept also provides staffing solutions.

Bonar specializes in mergers and acquisitions. His success can be attributed to his technical background gained through his college studies majoring in engineering. Although Brian Bonar is devoted to his trade, he makes time for his family. Bonar can be seen spending time with his family, playing golf or taking long boating trips.

Brian Bonar started his own company called Bezier Systems. Bezier Systems was created to introduce the world to a revolutionary printer that was built around Small Computer System Interfaces, which the world has never seen a printer like his before. Nobody can argue that Bonar knows a lot about his industry and related fields. Bonar is a financial genius who continues to help companies who struggle, to survive.

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