The Success of Honey Birdette

There thousands of lingerie brands trying to make a name for themselves. So what is one supposed to do when none of those brands fit that individual’s style? For Eloise Monaghan, the answer was starting a lingerie brand. In 2006, while having a class of wine with a friend, she decided to start Honey Birdette.
She set out to create a provocative lingerie and luxury bedroom accessories brand that embraced sensuality more than obscenity. Honey Birdette’s lingerie is carefully detailed to be flirty, playful, and unapologetically sensual. It’s one of the few affordable high-class luxury lingerie brands.
Everything about Honey Birdette is designed to lure customers into their Pleasure Parlor. The Honeys are there to encourage and empower women as well as entertain them. They are not afraid of going the extra mile to inspire women to explore their sexuality. Unlike other brands that shove their idealistic female sexuality down women’s throats, Honey Birdette cultivates every woman’s sexuality individually.
Honey Birdette has seen tremendous success since its launch. To Monaghan’s surprise, her brand has seen a lot of international success. Along with their stores in Australia, they are planning to open ten stores in the United Kingdom this year. By next year, they want to have 40 stores in the UK.

One of the biggest shocks comes from their US success. Since 2006, Honey Birdette has seen a 374 percent increase in US e-commerce sales. Following this success, Monaghan plans to begin opening retail stores in the US shortly after opening her remaining store in the UK.
To help drive sales in the US, Honey Birdette has begun extended its product range to suit the US consumer. Honey Birdette has 55 open stores and plans to reach 100 soon.

For more information on Honey Birdette follow them on Facebook.

Bruce Bent’s Career in the Money Market Fund Industry of the United States

A money market fund rewards the investor with interests from shares that maintain a net asset value of $1 each, such as the commercial paper or US treasury bills. This investment falls into the category of one of the safest due to its small risks. It is typically short term with high-quality securities, liquidibility, and budgetary tools. The best candidates for this stock are people looking for retirement plans with funding from the employers. They have regulations from Investment Company Act of 194 and are available through banks, mutual funds, repurchase agreements, short-term bonds and brokerage firms. The regulations require the money fund to purchase the highest rated debt which matures in less than 13 months. With the exception of repurchase agreements and government securities, the investment’s portfolio ought to have a weighted average maturity of 60 days maximum and have less than 5 percent of investments.

The first money market fund in the United States, Reserve Fund was set up by Bruce Bent and Henry B.R Brown in 1971. It allowed clients to save cash and earn a small interest return. Bruce Bent change the game for money market funds by enacting regulations that prospective entrepreneurs in the sector picked up. The industry has a current value of $3 trillion and serves tens of millions of clientele due to Bruce Bent’s measures. Reserve Fund earned recognition from Smithsonian Institution for its grand effect on the United States’ money market. Peter Lynch writes about Bruce and Henry in his book, “One Book Up on Wall Street” and cites that the two ought to receive honors with the enactment of a monument.

As stated on Wikipedia, he began his career on Wall Street working as a managing partner at LF Rothschild and Company. After two years, he joined TIAA-CREF. He set up Brown & Bent in 1968 in partnership with Brown. The firm launched Reserve Fund in 1970 to offer clients with a dollar for every dollar they deposited in its account. Reserve Fund managed to garner an impressive number of customers without advertisements or a sales team. After Brown left the firm in 1985, Bruce bought his shares in 1999 and assigned part of the managerial roles to his sons.

For more information on Bruce Bent II follow him on Twitter.

Richard Blair And His Financial Adventures Through Wealth Solutions, Inc.

Richard Blair is the founder of Wealth Solutions, Inc., an Investment Advisory firm based in Bee Cave, Texas. He is known for his financial adventures and provides comprehensive and customized financial planning and advisory services to various customers. Richard provides his services to individuals, families, and small business owners with a number of services including retirement services, income plans, asset creating plans, etc. Under the leadership of Blair, Wealth Solutions looks for opportunities where it can invest and get the best results for the customers according to their needs. Richard has more than two decades of experience in financial industry, and that helps him to grasp the potential opportunities in the market better and tap it.

 

 

Wealth Solutions mainly offers three services namely wealth management, financial planning, and retirement planning. The wealth management is an option created for wealthy individuals and families to run their business and assets efficiently. The option is useful for people who can’t manage the business themselves. Richard creates a comprehensive investment portfolio for his clients by setting their goals as the target. The financial planning option is personalized according to the requirements of the customers. Richard works to split the goals into two: long-term and short-term goals to by evaluating assets, liabilities and current financial condition of the customers. In retirement planning, Blair understands the need for the clients and their retirement needs and go for simple to complex retirement portfolios. His retirement plans include a mix of mutual funds, IRA investments, annuities, and more. Blair also advises on the better saving of taxes, convenient time to take Social Security, ways to create steady income after retirement, etc.

 

 

Richard wants the best service to be offered to his clients and treats every customer with equal importance and value. He gets a significant number of new customers by the referrals of existing happy customers, and he keeps a long-term relationship with each of them. Blair has a mission to bring a positive difference in the lives of individuals, families, and small time business owners by helping them to leverage through his financial advisory services.

 

 

To extend his expertise in financial advisory services, Richard has completed a number of industry certifications such as CES, CAS, CFS, RICP, and more. Blair completed his graduation in Finance from the University of Houston and started his financial career in 1993. In the next year, he founded Wealth Solutions, Inc. to offer better financial options to the customers in and around Austin.

 

 

 

How Lori Senecal Succeeds In The Advertising Industry

Lori Senecal has developed a reputation in the advertising industry as someone that creates novel advertising techniques that capture consumer’s attention. She is also an expert in solving business challenges by employing technological solutions. Her skills led to her being named the Global CEO of the advertising firm Crispin Porter & Bogusky (CP+B) which is headquartered in Boulder, Colorado. She has also been a Global Executive Chairman at another highly respected agency, Kirshenbaum Bond Senecal (KBS).

After earning her bachelor’s degree at McGill University, Lore was a President at McCann Erickson and developed ad campaigns for global brands like Coca-Cola, Microsoft’s Xbox, Boar’s Head, American Express, and BMW among others. She is known for her creative talent and ability to create unique styles in her advertising campaigns as well as being a motivating presence.

Lori has credited her time in high school to her success in business. She was a gymnast but because she didn’t have the right height for this sport she became a coach instead. She continued to coach gymnastics throughout her time in high school and college. It was through coaching that she says she developed her leadership skills by working to bring out the best in her team, setting goals, making a consistent effort, and helping her communication skills.

One of the advertising trends that is most exciting to Lori Senecal is the shift to brand actions from brand messaging. She says that brands used to tell consumer their message. Nowadays, brands are taking more of a “deeds not words” approach which she says is resulting in the brand’s behaviors changing the overall culture. She says that if companies give consumers a reason to believe in the brand’s mission than they are much more successful than just coming up with a slogan.

Before working with a new brand, Lori endeavors to learn everything about the company that she can. She finds that if she knows all about both the company’s internal and external structure she can create a unique marketing campaign that truly touches on what the company is all about.

For more details visit her about.me page.

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