Lori Senecal has developed a reputation in the advertising industry as someone that creates novel advertising techniques that capture consumer’s attention. She is also an expert in solving business challenges by employing technological solutions. Her skills led to her being named the Global CEO of the advertising firm Crispin Porter & Bogusky (CP+B) which is headquartered in Boulder, Colorado. She has also been a Global Executive Chairman at another highly respected agency, Kirshenbaum Bond Senecal (KBS).
After earning her bachelor’s degree at McGill University, Lore was a President at McCann Erickson and developed ad campaigns for global brands like Coca-Cola, Microsoft’s Xbox, Boar’s Head, American Express, and BMW among others. She is known for her creative talent and ability to create unique styles in her advertising campaigns as well as being a motivating presence.
Lori has credited her time in high school to her success in business. She was a gymnast but because she didn’t have the right height for this sport she became a coach instead. She continued to coach gymnastics throughout her time in high school and college. It was through coaching that she says she developed her leadership skills by working to bring out the best in her team, setting goals, making a consistent effort, and helping her communication skills.
One of the advertising trends that is most exciting to Lori Senecal is the shift to brand actions from brand messaging. She says that brands used to tell consumer their message. Nowadays, brands are taking more of a “deeds not words” approach which she says is resulting in the brand’s behaviors changing the overall culture. She says that if companies give consumers a reason to believe in the brand’s mission than they are much more successful than just coming up with a slogan.
Before working with a new brand, Lori endeavors to learn everything about the company that she can. She finds that if she knows all about both the company’s internal and external structure she can create a unique marketing campaign that truly touches on what the company is all about.
For more details visit her about.me page.