There thousands of lingerie brands trying to make a name for themselves. So what is one supposed to do when none of those brands fit that individual’s style? For Eloise Monaghan, the answer was starting a lingerie brand. In 2006, while having a class of wine with a friend, she decided to start Honey Birdette.
She set out to create a provocative lingerie and luxury bedroom accessories brand that embraced sensuality more than obscenity. Honey Birdette’s lingerie is carefully detailed to be flirty, playful, and unapologetically sensual. It’s one of the few affordable high-class luxury lingerie brands.
Everything about Honey Birdette is designed to lure customers into their Pleasure Parlor. The Honeys are there to encourage and empower women as well as entertain them. They are not afraid of going the extra mile to inspire women to explore their sexuality. Unlike other brands that shove their idealistic female sexuality down women’s throats, Honey Birdette cultivates every woman’s sexuality individually.
Honey Birdette has seen tremendous success since its launch. To Monaghan’s surprise, her brand has seen a lot of international success. Along with their stores in Australia, they are planning to open ten stores in the United Kingdom this year. By next year, they want to have 40 stores in the UK.
One of the biggest shocks comes from their US success. Since 2006, Honey Birdette has seen a 374 percent increase in US e-commerce sales. Following this success, Monaghan plans to begin opening retail stores in the US shortly after opening her remaining store in the UK.
To help drive sales in the US, Honey Birdette has begun extended its product range to suit the US consumer. Honey Birdette has 55 open stores and plans to reach 100 soon.
For more information on Honey Birdette follow them on Facebook.