Mike Baur’s Swiss Startup Factory Is Successfully Nurturing Switzerland’s Young Technopreneurs

The Co-founder of the Swiss Startup Factory, SSUF, Mike Baur is beginning to receive recognition among Switzerland’s startup companies. He left his successful career in the banking industry to start his business. As a banker, Mike proved to be an effective leader and had risen to become part of the executive board members of some of the largest private banks in Switzerland Sallfort and Clariden. However, he told Jean-Pierre Vuilleumier of Founder Stories that he found working as a banker monotonous. Therefore, when he found a chance to do something different, he quit.


In 2014, Mike Baur co-founded Swiss Startup Factory based in Zurich to identify, support and mentor young digital entrepreneurs. It runs regular ninety days long accelerator programs for budding technopreneurs. The program provides mentoring and coaching in the major areas of entrepreneurship such as finance, investor networks, and entrepreneurial network. Besides, the innovators get the chance to prove they can develop a marketable idea and sell it to potential investors.


Mike Baur’s accelerator program has given promising digital technology companies the opportunity to create competitive, innovative solutions that can survive in the global market. SSUF offers an incubation center for the young entrepreneurs who wish to reach the world with their innovations. At the accelerator program, they not only learn to build their product but also get the opportunity to network with other experts and innovators.


Mike Baur’s choice of investment after leaving his banking career was motivated by his love to help the youth. He had noticed that the young generation did not realize just how hard it is to be successful in business. He founded Swiss startup factory to offer a platform for these young citizens to learn to strive for success and develop a good work ethic. He hopes that through the accelerator programs more young companies will become successful. Already, the program has seen glimpses of success.


Aveneo is one of the startup companies Mike Baur and his team are currently incubating. The company is using advanced technology to develop an automated accounting system for small scale businesses. Baur is also supporting the development of a virtual reality experience for social platforms by a company called WeaVR. The innovative technology will enable the sharing of stories using VR media, photos and videos. He plans to invest in the financial technology industry where he can bring both his financial experience and digital technology skills to the global market.