For most people, José Auriemo Neto’s name is not well known. But people from Brazil have certainly heard of him. His company JHSF works in real estate. The projects include apartments and other residential properties as well as commercial lots.
All Projects Start Small
They have spent time researching the market and going after various new development options that bring in revenue. They are not only re-shaping the market but also Brazil. At first, the company only developed residential properties in the different neighborhoods. Later they shifted their attention to projects that would continue bringing in revenue after the refurbishment was finished.
The company itself started its work in 1972 under the leadership of Fabio Auriemo from Brazil. They worked on smaller projects before the company could expand. At the moment the company has projects in Brazil, Uruguay as well as the US.
In the United States, the company has buildings in New York City. They also invested in development in Uruguay which is now a residential project in Las Piedras in Punta del Este.
Taking Risks to Grow
One of the projects JHSF worked on was the Shopping Metro Santa Cruz. It was the first shopping center in Brazil that also had its subway station.
José Auriemo Neto was the overseer of one of the first retail developments the company took on. It was a big deal since they had secured a contract with the retail giants such as Hermes and Pucci.
The luxury brands were looking into expanding to Brazil, and JHSF saw a new investment option. JHSF also secured a contract with Jimmy Choo, another business giant seeking to broaden the trade in Brazil. These contracts mostly helped to raise the prestige of the company. It also elevated the shopping center to the next level.
Leading by Example
José Auriemo Neto graduated from Fundação Armando Álvares Penteado University in Brazil. He began his career with JHSF in 1993 and started gathering real estate experience straight away. He also participated in founding Parkbem, a parking lot managing company to add to the company’s retail empire.
He leads by example and works hard to pursue different new projects the company could invest in further reshaping the real estate market in the world.