While growing up, Lori Senecal says that her older siblings supplied her with the motivation she would need later in her professional life. She is now the Global CEO at the advertising firm Crispin Porter & Bogusky where she oversees their international offices and advertising campaigns. She says it was her early life that enabled this success.
A Canadian citizen, Lori Senecal attended McGill University in Montreal and earned a degree in marketing and sales. She soon found herself in New York City working for innovative advertising firms in the city. She has shown over her career that she is able to effectively lead companies and advertising campaigns. She has also been very successful at signing up new clients for the companies she has worked for, including companies that make up the S&P 500. For more details visit Ideamensch.
Over the years, Lori Senecal has worked with some of the biggest international brands in the world, designing for them effective advertising campaigns. This includes Staples, Sprint, Nabisco, Molson, Xbox, and Weight Watcher’s among others. At one time she was also the Global Accountant Director for Coca Cola. She was one of the people that started TAG Ideation at McCann Erickson, an international ad company. Check out GCReport for more.
Through her role as a leader in the advertising industry, Lori Senecal serves the Ad Council Board as both a member and as a director. She has won numerous awards over the years. Among these was the Quantum Leap Award she was presented in 2013 at the AWNY Game Changer Awards. Another honor was being named a Woman to Watch in her industry, which occurred in 2014.
Another advertising company that Lori Senecal worked as an executive at in New York City was Kirshenbaum Bond Senecal + Partners. She served in several roles in her six years at this company, including President, CEO, Chairman of the Board, and Global Executive Chairman. It was after her time in this position that she joined Crispin Porter + Bogusky in March 2015.
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