Malcolm CasSelle: Understanding Consumer’s needs

Industry is subject to rising and falling with the needs and whims of consumers. Understanding the reason for these shifting ties is the key to a business’s ability to survive and thrive. If executives wish to keep their company in good health they need to recognize the basis that supports their product as well as new trends that may affect them. Among the things that have changed exponential in our lifetime is the shifting demographics of gamers. Consistently, gamers are representing larger portions of the general population. A tactful entrepreneur would find a way to ensure that they got a piece of that growing profit by providing a valuable service to these consumers. Ensuring that their needs are met is the clearest path to success.

Luckily for OPSkins, they have employed Malcolm CasSelle as CIO. In this role, he was instrumental in pointing out the need for a new marketplace for gamers to sell their digital goods. This community was heavily fragmented with no clear base. They felt like establishing a secure and easily accessible platform would ensure that they could create the new home of such a marketplace. They successfully did this with the creation of worldwide ads set exchange shortly known as WAX. WAX is constructed from a solid foundation of blockchain and decentralize smart contracts. This combination enables the comfortable and secure exchange that users desire. They are able to sell and buy in-game things without ever having to leave the game.

Malcolm is an entrepreneur credited with an intuitive understanding of technological trends. He began his career by establishing a firm base in digital technologies. He did so by earning a bachelor’s and then a Masters degree in computer science from MIT and then Stanford. With a firm base in place, he moved on to prominent roles in several companies. Before working with OPSkins Malcolm was president and CTO of Tronc. He also served as SVP and GM of digital media at SeaChange. Further, he is a co-founder of PCCW located in Hong Kong. He is also pushed several startups such as Media Pass and Xfire.

Find out more about Malcolm CasSelle: http://casselle.com/