How to Optimize Press Release Headline Both For Google & Humans

A press release distribution is a definite communication tool to spread the word about your business. This can be maximized by writing optimized headlines to make your content easily found on the search engines.

Writers must know how to craft headlines that satisfy not only the human eyes but also Google’s eyes. It is easy to fall in the trap of creating lifeless, boring headlines. However, writers should not forget that they can still write awesome headlines that follow the journalistic style.

Read on to find out how you can optimize your headline for releases:


  • Write a different headline for the release and the page.


They should have different headlines because the release headline is what is seen by humans, while page titles are for the search engines. Think of a common title that combines SEO and creativity. It should be attention-grabbing and easy to understand.

The headline of your release should be newsworthy, interesting and relevant. The page title should be driven by keywords.

Headline of a release: “10 Ways to Teach Your Children How To Clean Their Own Bedroom”

Headline of a page: 10 Ways to Teach Your Children How To Clean Their Own Bedroom


  • Use social media.


Social media is a big part of your content optimization. Links found outside your site of authority like social media channels can boost your search engine ranking.

Getting active on social media can help build brand awareness. It is a great tool to make your content easily go viral. Just imagine your content being shared, liked and retweeted. The more engaging your content is, the more it is optimized for the search engines.


  • Follow the right length of headlines to optimize it for social media.


Today, traditional releases have become a social media press release (SMPR). This means that they can be shared and optimize for social media.

A lengthy headline doesn’t appeal to social media users. In order to boost engagement, they must read short, but interesting and catchy headlines.

When sharing on Twitter, it should be limited to 140 characters to allow people to include links. An optimized headline follows the right length of the headlines.

Always remember that you are optimizing the headline both for the users and the search engines. Keep it succinct and ensure that you include your brand name in order to know if readers will pay attention to it or not.


  • Add a meta description.


Headlines with meta description can boost your site’s rank on the search engine result page. A meta description is an important tool for the search engines because it tells them what your content is all about. It also tells whether the content is appropriate for a search inquiry.

Meta description includes the keyword and is limited only to 150 characters. Even they are crafted for the search engines, they can still be seen by humans. For this reason, it should be informative, interesting and succinct.


  • Use relevant keywords.


The headline of your release should contain the keyword. A well-optimized headline has a keyword in it, without looking like that it is forced into it.

If there is a subhead, it should also contain a keyword for optimization. Keywords should be placed at the top of the content and spread throughout.

Before you begin writing your release, do keyword research. It will help you determine the right keywords that your target customers are using when they are searching for your brand, products or services on the search engines.

There are a number of keyword research tools that you can use. Avoid guessing keywords.

Lastly, you have to keep the headline newsworthy. Google gives credit to content that offers value to the readers.

Try to create a newsworthy, catchy and interesting headline all the time. You only have one time to impress the search engines and a few seconds to get a click from the readers.