Bumble is a location-based dating app that makes it easy for users to create, publish, and browse profiles. With a format similar to Tinder, Bumble aims to take dating mainstream for Android and Apple users alike. But Bumble has a feminist-approved twist: women must make the first move in terms of sending prospects a message. Then and only then can those prospects respond back. Bumble’s initial launch was in December 2014, and in the first month it surpassed 100,000 app downloads.
Bumble’s founder and CEO, Whitney Wolfe Herd, is just 28 years old. And at 28, she has already done — and seen — plenty. In addition to launching the oh-so-successful Bumble, Wolfe Herd has had to travel with her own bodyguard detail ever since neo-Nazis doxxed her and her staff. It took the FBI stepping in for Bumble staff to realize just how serious the cyber threat was.
#internationalwomensday is something we try to celebrate everyday at Bumble. We built a platform and a company for women to make the first move. Our team is 85% women, and we are committing >50% of our future marketing dollars towards companies with a minimum of 50% female leadership. The women on our team are working passionately towards the change we wish to see. They, and the incredibly respectful and supportive men of Bumble, inspire me endlessly. To each and every woman on team @bumble, and on our platform, making the first move every day — thank you for working towards a brighter, more equal, more empowered & more kind future. You are all my heroes 💛✨🐝
But while Whitney Wolf Herde suffers from anxiety and undoubtedly some sleepless nights ever since the threats, she refuses to be cowed. A true feminist, Whitney Wolfe Herde was quoted as saying, “Misogyny is a very dangerous thing and there are a lot of people that still believe in it”.
Bumble boasts an impressive 22 million registered users, with over 100 million in sales as of the third quarter of 2016. Whitney Wolf Herde has repeatedly turned down buyout offers, and currently estimates Bumble being worth over one billion dollars.
Whitney Wolfe Herd attended private school in Utah, and then progressed to being a third-gen legacy at Southern Methodist University in Dallas, Texas. After turning down a pitch for an Indian-based dating company while she was at Tinder, Whitney Wolfe Herd then launched Bumble. Since its launch she has stayed true to her women-centric brand and model. Tinder and Bumble Are Seriously at War
Why Bumble? The answer is simple enough: Sarah Wolfe Herd wanted to create a hive-like society for dating, and the word “bumble” seemed all too appropriate. Bumble Founder Whitney Wolfe’s Whirlwind Wedding Was a True Celebration of Southern Italy