Josh Smith: Changing the way American children are fed

Scientists have found a way to grow crops in greenhouses and use the power of the sun simultaneously. There is new technology that has the potential to lower greenhouse gas emissions by using special pink glass that controls the temperatures inside. The pink glass panels are called Wavelength Selective Photovoltaic Systems and are used on the roof of the greenhouse and are embedded with magenta luminescent dye. Using these panels generates solar electricity to control the temperature in the greenhouse, making it possible to use less energy. Greenhouses use a lot of energy because it is expensive to not only keep them lit but to also control the temperature. Using this new discovery, pink-paneled greenhouses could help with sustainability an offer a food system that requires far less energy.

Modular Greenhouses has a mission to bring gardening programs to every primary and secondary school in America by 2025. Their CEO and founder, Josh Smith, has a passion to help children by giving them the right nourishment when they are developing. “He believes it is an absolute travesty that children are fed junk food during the most developmental years of their lives and is committed 100% to shifting this systemic issue.” Smith, from Reno Nevada, has 15 years of start-up experience and knows how to motivate and propel a team that with ensure the company dominates the greenhouse market in the next few years. Smith is dedicated to change the way American children are fed so that they can develop healthily.

Josh Smith studied at the University of Nevada, Reno and is a serial entrepreneur. He has been involved in many different start-ups in the wellness and technology fields. Josh Smith founded his company when he realized there were no cost effective, easy to build or durable personal greenhouses. Modular Greenhouses’ headquarters are based in Reno, Nevada.

The Birth of Sweetgreen and Its Operations

When Nathan Ru and his friends were studying in Washington, D.C., they had trouble getting healthy joints to eat. They were looking for fun and easy places. Nathan and his friends always wondered if the answer lay in the tavern on M Street. Six years later, the space on M Street is now the 21-store restaurant chain sweetgreen. Nathan was speaking about that during the Wharton marketing conference that took place recently.


Nathan and his friends persistently talked to the landlady of the building to convince her to rent out space to them. At that time they were a semester away from completing their studies. Nathan acknowledges that the landlady was kind-hearted since she helped them despite the fact that they did not have any restaurant experience. Nathan attributes their success to the landlady, saying that the business would not be where it is today were it not for the landlady.

About sweetgreen

Sweetgreen has stores in the main cities in Northeast and suburbs like Washington, New York, Boston, and Philadelphia. Over the years, Sweetgreen continues to provide fresh and healthy food. The restaurant buys most ingredients from local farmers. Theresa Dold is the head of digital marketing at Sweetgreen. Theresa was at the conference with Nathan Ru. Theresa explained that the firm has always been more than a salads bar. According to Theresa, the company began with a deeper objective.


The head of digital marketing explained that Sweetgreen looks from the inside out, and it focuses on the “why” even before considering the “what.” Theresa noted that the company offers an excellent line of juices, and it throws a music festival annually. All the stores adhere to the core values of the firm and serve the society. Nathan explains that their firm, clients, and the community have a stake. Ru explains that everything in their company is authentic. They ensure that they satisfy their customers so that they can tell a friend.


A musical solution

According to Nathan, the signature moment of Sweetgreen resulted from what other firms thought was a disaster. During their first two weeks after getting a bigger space in 2009, Sweetgreen was not getting clients. Surprisingly enough, they did not panic. They brought new speakers then started playing music outside the store every Saturday and Sunday. The strategy brought in more clients each day. The firm also uses a tribal marketing initiative where it partners with other healthy lifestyle businesses.